great questions, thanks for asking. We've got a home-page article put together that will answer these and other questions; it'll be posted soon. advertising is an important issue - it has implications for the community and also for the business of the site.
here's some quick answers (okay, not so quick after all!). the new ads are paid for totally by those companies, yes. right now we're doing just flat rates for daily or weekly placements, not on a pay-per-click or other system. there are lots of ways that online advertising is conducted, for simplicity's sake we're doing flat rate pricing, but we may change later if it makes more sense for us or our advertisers.
google ads are largely pay-per-click. that is, advertisers don't pay to *display* the ads, but they pay each time someone clicks. google has other options now, but the bulk of their ads are pay-per-click.
one nice thing about working directly with advertisers as we're doing now - we can feel free to talk about the companies or their products, and encourage you to click through and give them a look. that isn't possible with google because it would violate their terms of service. since google advertisers pay every time you click, they would be paying for visits from people who aren't really interested customers - but just clicking through in order to benefit SCS.
again, thanks for the questions. look for the article on the home page in the next few days.
__________________ - Daven
Needs a sig
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