a hobby demo is basically someone who signs up to be a demo but has no real plans to try and make a business out of it...
I would say you have a few different types of demos
Strictly hobby - sign up - buy things really only for themselves - don't advertise they are demos, have classes, hold workshops, etc...
Break-Even Hobby - signed up to pay for their hobby...they might do a workshop or two...maybe do a class but funnel most of their "income" back into new merchandise
Crafty Business Demo - Demo's who take it up a notch higher with the business aspect - they buy the bare minimum to run their business and want to make some money each month for things other than stamps (imagine that) - they might have a small downline - they would do more with workshops and classes to really pump up thier businesses
Full Business Demo - I put demos who sole purpose is to make a business out of whatever company they represent - they are the ones who might have a fairly large downline...do lots of workshops and classes and try to recruit
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