It looks like they just didn't glue down the corners on the christmas tree card (I think this is the one you are asking about) and what they did to "age" the card was roll up the corners and run their fingernail along the edge of the tempting turquoise cardstock. Does this make sense?
The whole sheet is not crumpled, but the edges and corners are distressed and not glued down. (I assumed you meant the catalog, by the way.)
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