I got some of the new Sizzix/Hero Art sets today and this is one of them. I seen them last week and passed them up because I wasn't sure about the purchase.. then I came home and seen that Jennifer McGuire posted about using them in a video and I've been trying to get back over the mountain since then to get some. I got one set with dies and one set with an embossing folder. There are many more.. I might just add some more to my stash.