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Putting "bump" in a post, or adding any kind of reply for that matter, puts the thread at the top of the list. Once a thread has been left alone for a while, it drops down to the second, third, etc. page of the list and not as many people will see it.
When someone posts a reply to a thread, their post brings that thread back to the top of the thread listings. Most people use "bump" but others sometimes use "BTT" (back to top).