I have been all over the internet the last few days wondering the same thing. I don't really care for the Valentine "specific" products so I have been typing in "Anniversary" instead
I don't go overly masculine for DH's cards, he is one of those who loves it even if it's bows and glitter, he just likes that I made it for him. What a guy! This year I think I might use the "I Love Love" wheel on his card or possibly Medallion because I did see a card online that I fell in love with!!