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Unread 12-10-2012, 06:59 PM   #11
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Join Date: Mar 2009
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Originally Posted by quickstuff View Post
Supposely people will balk at paying $6.00 rather than $5.99. I always wonder how "stupid" people think buyers are.
Studies have shown customers are more receptive to the .99 than the next dollar. $1.99 is better than $2.00. $99.99 is better than $100. I don't think anyone thinks customers are stupid, they're just attuned to the psychology of it.
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