I'm not brand loyal. There are too many out there that are both affordable and do great printing. I have a canon pixma. My sister has an HP. We love them both. It's more of a matter of $.
What I did is go into the stores and had them demo them for me. That's why I know there are all kinds that do great printing. If you go on a Saturday yes you will get a lot more store traffic, but you will most likely have a company rep there to talk to and have them demo it to you. You can call the office supply stores and find out when for instance the HP rep will be there etc. That is my suggestion to find what YOU want.
We will all tell you brands that we love. I love Epson too. My first 2 printers ever were Epson. I got the canon simply because I knew someone who had 2 and they sold me 1 for 20 and I had liked the demonstration that I saw previously at the store.
I do wish you luck. I hope that what you get works for you.
Kat