Iuse them both.
Pearl Ex is a powder. It has no binding agent so you have to mix it or seal it with something that will make it stick to paper, like hair spray, gum arabic, Future Floor Finish, etc. Alternatively, you can rub or shake some on something sticky, like Versamark, Heat & Stick, glue, etc. I made some paint out of mine by mixing it with liquid gum arabic (available in arts/crafts stores). I store it in tiny paint containers from Michael's.
Twinkling H2Os are sparkly watercolor paints. They are solid chunks of paint that you rub your paintbrush over - just like kids' watercolors. Pearl Ex also makes the Pearl Express Watercolor Palette, which is similar.
Try doing a search for the terms - folks have posted LOTS of handy tips and even some tip sheets!
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