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I make card sets of 12 with envelopes in a paper drawer box (A2 card box tutorial on SCS) . At the school auction they went for $25 but people were definitely generous on all their bids that evening. I sold 5 sets at our church bazaar for $18 each an they all sold. I organized them by theme (birthday, thank you, holiday, thinking of you/get well/sympathy, and blank) The decorated boxes I think really helped with the presentation of the cards.
As my best friend says, "Stamping....it's cheaper than therapy" to which I add, "Not by much".
My mom was the proud recipient of my first handmade card. Cost $200.
I made card sets for a silent auction at church for years. The same woman bought them almost every time. About a month before the event, she'd ask "Will you be donating some of those pretty cards again?" Not a huge money maker for the event but every little bit helps!
I've done donations of baskets of asst. cards for our church auction. I would coach them on pricing. Per other posters, I had baskets of asst. cards in baskets (25) and they priced at $25 (and got that). My cards all have lots of nice embellishments, layering, ribbon, brads, eyelets, etc . $25 for 25 nice cards=someone got a good deal!!
Coached them on subsequent auctions as to starting price so that they wouldn't undercut what they potentially could get!