I don't want to copy/paste straight from the Demonstrator Manual, but after just reading the section regarding this issue, it can be summed up by saying demonstrators may not actively promote or sell a competitive product. It can be mentioned casually, but should be referenced generically. A link to a source where the item can be purchased, for example, would be a violation.
As for the the thought that one company could carry everything: I, along with several other demonstrators, are 100% Stampin' Up! only. Some people may not agree with that, for some reason, but it's what I prefer.
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