For all us frugal crafters out there, a cheaper product that works great is lightweight spackling paste. I've colored with food coloring, and sprinkled it liberally with glitter immediately after removing the stencil. Turned out great! For a different look you can also use silicone caulk that comes in the cardboard tubes. Just be prepared to clean your tools as soon as you finish using them. Lots of tutorials on the web...
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