I am so used to viewing blogs that are in two columns-- posts on one side and all the gobbledygook on the other side (followers, links, archivers, about me, etc)-- that my first thought when I saw your blog was .... it's so WIDE.
But I also think that'd be better moved up some, especially your archives and followers. If I wanted to follow, I probably will not remember by the time I get to the bottom.
As far as promoting: easiest thing is to link it in your signature, and do a few blog hops or similar contests here and there. I enter some from Papertrey Ink and Flourishes most often. It involves doing your project and a post, then putting a link up on the sponsoring company's blog. Others come through and look. Some are nice enough to leave comments. I know some people get upset to have views but no comments, but it is nice to have the traffic and every now and then, you pick up a follower.