Originally Posted by Sew It Seams
It is less money to produce a pamphlet with few colors than a glossy colored, stapled booklet
If this means more money is spent in other areas (like great customer service and technology to keep coming up with new products) GO FOR IT!
I'm all about efficiency and saving costs!! However, you need to create advertisment that "appealing" to your customers to "motivate" them to buy, buy, buy. ;D
I have to say that SU's customer service has always been exceptional. I've been very impressed with their care and responsiveness. Fortunately, it's VERY rare that I even have to contact customer service...they are fabulous about quick and accurate shipment.