Originally Posted by quickstuff
Supposely people will balk at paying $6.00 rather than $5.99. I always wonder how "stupid" people think buyers are.
Studies have shown customers are more receptive to the .99 than the next dollar. $1.99 is better than $2.00. $99.99 is better than $100. I don't think anyone thinks customers are stupid, they're just attuned to the psychology of it.