That's so amazing! Believe me, Contrapat, I think the companies who are members are wonderful. The atmosphere within the company forums is really upbeat and enthusiastic and they really connect to members person to person.
I'm just the type of person who likes to be dealing with one thing at a time. When I want to socialize or find something out on the forum, I don't want other distractions. When I want to go and look at merchandise and shop, that's all I want to be doing. For me, being able to separate the two is ideal. Someone else likes just the opposite - they want to be able to see the whole landscape at once. So they can.
I think it's genius that the site is designed to allow each of us to personalize things this way.