I would also like to add, that while I hide the member co. posts in the general forums, I do still go to their dedicated forum areas. And I find that I spend more money now than I did before, only because I'm not so flustered about seeing things I'm not necessarily interested in the general forum.
I see it as a win/win! Win for me w/ less anxiety, and a win for member companies who still manage to dazzle me w/ new products that MUST be mine! *LOL*