Just bought some from a demo at a craft sale. She did $1 each. Personally, I thought she underpriced them. They were layered, embellishments, glitter, etc. Would have done at least $2-3. The more work, layering, embellishments, ribbon, etc. the higher the price (seems reasonable).
I've seen others at craft sales. Simple. Not much layer, embellishments, etc. Maybe $1 is better then.
My friends say (seriously, not bragging here) that mine are as nice as Papyrus, and I noticed in the coffee shop the other day they are doing $5-7 per card.