OMG isn't it the best stuff ever????
My fave ways to have it are:
1) Grilled cheese layered like this: one piece Havarti, bacon jam, avocado, 1 piece sharp cheddar - OMG
2) Warm small amount the cold jam in the microwave for like 15 seconds and serve on top of cream cheese on a cracker
3) on warm brie on a cracker
4) by the spoonful