I am surprised the magazine lasted this long.
Very little money is made on subscriptions. In fact, some of the deals Scrapbook, Etc. has offered is barely enough to cover the cost of home delivery, much less paper, photography, printing, editors, writers, etc.
Magazine money is made on advertising. In an ideal economy, the more subscribers, the more a magazine can charge advertisers for the space available. In a rotten economy, fewer people subscribe, fewer businesses take out ads, and those that do take out smaller ones in an effort to cut costs. Now, add the availability of free information on the Internet and that makes things even more difficult for print publications.
It is sad. Not just for us, not just for the Meredith Corporation, but for all those people who will be losing their jobs.